Why Content Doesn't Matter Without SEO

Today, everyone is focused on content marketing.

The better content you produce, the better your website or social media account will be. Meaning more visitors, more followers, and more conversions. And this is what every business and organization wants, right?

Wrong.

Yes, all businesses and organizations want to grow with more website traffic, more social media followers, and in the end more conversions.

And let’s not downplay content, because it is extremely important!

But in a world where Content is King, many forget that content can only remain ruler of the throne when it is paired with fundamentals of SEO.

The relationship of content and SEO

Content is just an element of SEO. Yep, you read that right.

Most people seem to think that content marketing is its own thing. Maybe you think that it is used to engage with your audience. And that’s right! But content is more than that.

Content is a critical element of SEO. With content you add more valuable information to your website, resulting in more pages that are indexed by Google. But that’s not all!

The more quality content you create, the more authoritative of a resource you become. This is great for your audience, but also Google! If you provide a wide variety of knowledge on a topic, Google will take notice. And you will start to become a great resource for them to provide in search results. Ultimately enhancing your ranking in Google.

It’s a win-win!

But when you ignore the basic fundamentals of SEO, all the content you created will not get indexed. Meaning your content won’t be found! Resulting in all your hard work going to waste.

Yuck!

So yes, quality content is extremely important! And you need to continue to produce quality content on a regular basis. But creating that content would mean nothing without the fundamentals of SEO.

Here are 3 basic fundamentals of SEO that are critical to remember if you want your content marketing to succeed. Let’s get started!

1. SEO Formatting

This may seem obvious that one of the fundamentals of SEO is SEO Formatting. But it is not as obvious as you would think!

SEO formatting is all about the structure of your content on your website. This includes your titles, meta descriptions, meta tags, and more.

Let’s break it down.

Google uses the Titles of each page and each post to help with ranking in SERP. But, its counterpart, the meta description, is not actually used in the Google ranking algorithm! But they are just as important!

And here’s why.

The Google bot has to crawl each page of your website to determine what it is about. Meta Descriptions help to inform the Google bot about the topic of a page. And any chance you get to help out the Google bot, do it!

Plus, the meta description is seen by your audience in search and on social media. So use this as an opportunity to inform the bot, and entice your audience to read more!

Also, don’t forget meta tags! Although meta tags don’t appear on the page, it is used in the page’s code as a descriptor to tell search engines what the page is about. So again, any time you get the chance to help Google understand your content, do it!

2. Schema Data

You may or may not have heard of Schema data before. But it is an important element to SEO that all websites need.

Schema data is website code that marks data to help Google understand your content. This may seem like the meta tags we just talked about. And it is, but different at the same time.

Schema data is website code that marks data to help Google understand your content. This may seem like the meta tags we just talked about. And it is, but different at the same time.

With Schema data, you can easily tell Google what company address is without the bot having to sift through your site to figure it out on its own. This is done by adding an address markup to the content that includes your address.

But Schema data is not just used for addresses, phone numbers, and other contact information. No! It is used on all content to help Google understand what your content is.

There are hundreds of markup types that you can use on your content. So if you offer products on your side, you can mark each product with a tag that informs Google that a piece of content is talking about a product.

When you use Schema data, you provide Google with the information they need! And when you help Google, Google will help you in return. So make sure you use Schema data on all your content!

3. Crawl Status

Now for the last fundamental, we are about to dive deeper into the SEO world. But really, we are just at the tip of the iceberg!

When was the last time you checked the crawl status of your website. Do you even know if your site is being crawled?

A few months ago we ran into a problem where a company was not ranked on Google… AT ALL! And after extensive research, we couldn’t figure out what was wrong. And guess what? It ended up being the most obvious and simple answer.

They did not have a robot.txt file. This is something we usually don’t even check for because it is so basic and a staple that all websites should have from the very beginning.

Now, you may not know what a robot.txt file is. And that’s fine! You don’t have to know as long as your SEO specialist does.

But, your robot file tells the Google bot what to crawl on your site. In simpler terms, it tells Google what pages to sift through to rank in Google Search. If you don’t have this file, or if your file is set up to block the Google bot, then you have a real problem!

So you need to pay attention to your crawl status. Check to see if there are any parts of your site that are blocked from the bot. And how many pages the bot has crawled.

The crawl status is important to know so that you can fix a problem as soon as it happens! Because if your site isn’t being crawled, then you will not be indexed! No matter how many pieces of awesome content you create.

It’s time to get back to the basics

In a world where Content is King, be the one that understands that Content is only “King” when it is paired with the basic fundamentals of SEO. All three of these SEO basics are important to your website’s SEO and your content’s success.

So let’s get back to the basics of SEO to help Content remain King!

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