For most websites, only 2% of website traffic converts to a paying customer on the first visit. Retargeting, or remarketing, is a form of online advertising that can help your company stay in front of your target audience after they leave the website. This is a great tool designed to help companies reach the 98% of users who don’t convert immediately. With retargeting, you keep the message visible and provides a path back to your website as the consumer visits other sites.
Retargeting turns a casual consumer into a pre-qualified client by targeting those who have shown interest in the company, product or service.
Many companies invest vast amounts of money in bringing traffic to their website. Pay-Per-Click campaigns, banner advertising, outreach, ad exchanges, Adwords, search, SEO, and social media all bring users to a site. But retargeting allows your message to stay in front of previous website visitors and provides the follow-up interactions that leads to more conversions.
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