Marketing Automation is a tool that automatizes a major chunk of marketing activities. It takes care of the entire marketing process that includes – lead generation, lead nurturing and lead scoring, cross-sell and up-sell, and marketing ROI measurement. It helps to prioritize the key marketing tasks and execute them in a more organized and efficient manner.
Marketing Automation frees up time by taking care of most of the behind-the-scenes work. It positively affects the closure stage of the sales process that helps clients reach their goals faster and generate more revenue.
Before jumping into marketing automation, one needs to understand features and tools that are most useful.
COMMON FEATURES AND FUNCTIONALITIES
- Marketing Automation
- Lead Scoring
- Marketing Automation Assignment
- Lead Nurturing
- Email Marketing
- Campaign Management
- Forms and Landing Pages
- Real-time Alerts
- Social Marketing
- Closed-loop Reporting
- CRM Integration
Engage Media provides marketing automation services through a partnership with the most comprehensive, customizable and easy to use system available.
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