Targeting consumers’ Internet Protocol (IP) address with focused advertising is a relevant and effective means to gain new and returning consumers.
Marketers can target their message to appropriate individuals by using targeting / retargeting using cookies, site or audience segmentation targeting and geo-targeting. These are valuable tools for getting the company message to the right audience. But we believe the most effective tool for targeting specific audiences is our patent-pending process for IP targeting.
The real power in IP targeting is that we can integrate our client’s offline data with our IP data to produce an extraordinary targeting segment. We have had a number of clients call it “magic”, although we can assure you there is no wizardry involved just great math and a data warehouse filled with targeting information.
Based on the type of data clients provide, this segment will contain only qualified prospects that are more receptive to the marketing message. This is vastly different than most Internet-based advertising campaigns where a significant amount of ads never reach qualified prospects.
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