Google recently announced that by the end of January, HTTP sites that collect sensitive data will be marked as non-secure sites in Google Chrome.
This means that Chrome will issue a security warning to users on sites that contain login or other information fields.
Keep reading to learn more about how this could affect your website and what you need to do to avoid this “non-secure” marking.
Do you collect sensitive data through your website?
Most companies use their site to collect information for lead generation or sales. And we highly encourage it! If someone is already interested enough to visit your website, they are one step closer to completing a conversion.
But what qualifies information as sensitive data?
Sensitive data includes email and password verification, credit card information, or any other form of personal data. In other words, any form that is present on your website that requires the user to manually enter information falls under this category.
So if your site, in any way, collects data from a user, then it is time to move to a sitewide HTTPS.
HTTP vs. HTTPS
Every website is classified by HTTP or HTTPS. You can determine what your site falls under by simply looking at the web address bar in your browser. Before the url of your site, you will see either ‘http://’, or ‘https://’.
HTTP stands for Hyper Text Transfer Protocol. And HTTPS stands for the same thing, but the ‘S’ at the end stands for ‘Secure’.
In simpler terms, HTTPS is the secure version of HTTP. It is more protected and trustworthy as all forms of communication between your browser and the website are encrypted.
So urls that contain ‘http://’ or even nothing at the beginning are not classified as a secure connection to web browsers. These are the sites that need to be concerned with Google’s announcement.
Why You Need To Make The Change
Now, it is important to note that this change will only affect websites users visit while using Google Chrome. But, we guarantee that this one web browser holds a significant amount of users that visit your site.
For our clients alone, at least 45% of their traffic comes from Google Chrome. And some reach as high as 60% of all traffic comes from Chrome.
Additionally, Google is the industry standard for everything search and website related. With this first step toward an HTTPS world, other web browsers are likely to change their standards as well.
So if your website is currently unsecured, it is time to make the move to secure HTTPS hosting.
But we don’t recommend making this change on your own as it can be a lengthy and challenging process. Give us a call to talk with a professional that can help guide you through the process to ensure that your website is secured by the end of January 2017.