Geo-fencing is a technology that defines a virtual boundary around a real-world geographical area. In doing so, a radius of interest is established that can trigger an action in a geo-enabled phone or other portable electronic device.
Geo-fencing delivers media to those interested in specific items or services, not just who are near a specific place of business. Mobile geo-fences optimize a real-time response rate of the target audience to offer specialized adds for the original geo-fence area. This dramatically cuts ad waste and will increase campaign performance.
Geo-fencing finds consumers who are inside a physical retail location and their accompanying parking lot. The fences are uniquely drawn for each place to accommodate specific boundaries. The target location is individualized, not a simple circle that encompasses areas outside of the store location.
Build loyalty or frequency by reaching those who have visited locations. Retarget any consumer who has visited a store or physical location from past campaigns. Speak to loyal customers and offer meaningful messages wherever they are.
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