Display advertising, or banner ads, appear next to content on web pages, instant message applications, and emails. These ads are common to desktops and mobile devices. A recent addition to the arsenal of banner ads is rich media; which includes videos, roll-over ads, and pop out ads.
Your audience is actively searching for a specific product or service. And with display advertising, your company’s ad could appear in the search results when they complete a search.
SEM can be applied to desktop and mobile channels to effectively reach your target audience no matter where they are.
Precise targeting techniques, such as behavioral targeting, are used to show specific ads to clients based on their web browsing behavior. This is used by online publishers and advertisers to effectively reach a market searching for their specific product or service.
a free consultation
Would you like to speak to one of our experts? Just submit your contact details and we’ll be in touch shortly. You can also email us if you prefer that type of communication.