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What is Retargeting?

Through media buys, traffic is funneled to a specific website. Organic traffic, through banner ads and PPC all bring potential customers to the site. It is important to keep these potential clients interested and coming back. An effective and profitable method is retargeting. Retargeting is a way to keep specific businesses and websites at the
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Facebook Advertising for Local Branding

Are you using Facebook advertising for your local business? You should be. Facebook display is dollar for dollar the best value in local branding ads. 1. Facebook ads are cost effective and affordable in their cpm. Regardless of technical savvy or knowledge Facebook can be used by anyone. 2. Facebook, by nature, makes retargeting easy.
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Why NAP – Name Address Phone is Important – Local SEO Basics

Consistent NAP (name address phone) is one of the most important things to ensure your Local SEO (search engine optimization) program is rock solid. NAP is important because the Google algorithm compares all instances of NAP for consistence. And that makes sense doesn’t it? Google wants to make sure that your business listings around the
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