Google relies on consistent information across the web to ensure that the results provided to users are accurate. Without this consistency, Google will not consider a company’s website credible. Sadly, inconsistent local listings is one of the most common problems companies face when trying to improve their SEO strategy. To fix the problem, it isRead more
About 1.96 billion people worldwide, and an estimated 78% of all Americans, 1have at least one social media account. For many individuals, social media is an essential part of our everyday life. Often seen as an extension of ourselves, people use these sites to express various thoughts and emotions to friends, followers, and anyone withinRead more
Many companies use the AIDA sales funnel to categorize the different stages of customers’ purchasing journey. AIDA is an acronym for Awareness, Interest, Decision, and Action. Each is an individual step that the average consumer experiences as they go through their process However, many companies fail to use retargeting to guide the consumer through theRead more
Google continues to push the focus on mobile websites by enhancing the user experience when on a mobile device. In an update scheduled to roll out in January 2017, Google will negatively rank websites that use intrusive interstitials to block the user from receiving the content they want to receive. What are Interstitials? Images areRead more
There are over 50 million business pages on Facebook today. Of these, it is easy to find an example of one that is engaging and posts frequently. One that hasn’t shared a post in nearly 2 years. And one that contains little mistakes that drives followers away. Although all companies would. Don’t lose followers becauseRead more
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